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Tag: imagery

Work in progress

workinprogress

Andessen Imagery had gone missing for the last 8 months. There were no new post and no update. What happened?

For the past many months, Andy of A.i had taken on a new initiative. By setting his camera aside for awhile (or a long while), he had taken another leap of faith to fulfill a vision. This vision appeared since last November when he went on a vacation to Krabi, Thailand. He was then a month away from turning 32. I think it is true to say that life begins at 30.

Given the opportunity to turn pro at the age of 30, Andy turned his interest in photography into a business. Taking his previous experience of product photography while he was freelancing as a designer, he started out with wedding photography with a partner before going independent and later moving into photographing what he calls ‘passion portraiture’. His style of photography is not widely accepted and is extremely difficult to shoot. Clients are few and far between. When many are looking at generated beauty, Andy captures the subject’s beauty as they are. He prefers authenticity. He looks at the nature of things. He likes to be given time to understand and then think about the subject of photography. Photography to him is a relationship.

For the majority of the year 2011, he spent much of his time finding and getting the puzzle pieces to fit into that picture (vision) he had. It was very tough. Yes, very tough. And I am glad perseverance paid off despite all the troubles and delays.

This project I have taken on is named Aonang Haven. It is a space in Aonang, Krabi, Thailand that provides cosy accommodation within a relaxing environment. Relax because Aonang Haven aims to provide guests with a sensory retreat and rejuvenation through simplicity and beauty. There are 4 rooms for rent, spaces for foot and body massage, a photo gallery and is also a place to enjoy tea (the last two are still under development).

The name in full reads Aonang Haven Rooms.Massage.Tea & Gallery. Massage services have began since the end of June, while works for the rooms went through a struggle. After many months, they were finally done and welcomed the first guests towards the end of November and early December. The rooms are available for booking on both Agoda.com and Booking.com. A recent photo shoot was done to replace the previous snapshots of the place and updated to both the sites.

Works at Aonang Haven will continue with the addition of photo gallery and tea in the coming months as well as the official website. There is progression in everything in nature. And just like the newly appointed innkeeper, the space and the person behind it will always be a work in progress.

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Rina 2nd April 2011

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Rina with her veil on in the morning of 2nd April 2011; such mystery and beauty.

Photography Andy Post-Process Andy Words Andy

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Anselm & Rina R.O.M 02.04.2011

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Friends of thirteen years, husband and wife at last. Today, Anselm & Rina held their Registry of Marriage in the presence of family, relatives and close friends.

Almost everyone said ‘finally’. To me, merely, I said to Anselm, good friend of mine of twelve years, ‘it’s time’.

Photography Andy Post-Process Andy Words Andy

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Baby Zeniq

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This portrait of Baby Zeniq was only possible a day after he was born. He came to this world late in the evening so I couldn’t have possibly made it to the hospital for a First Day Portrait. Zeniq is eager to see the world.

Among the babies I’ve met so far, he is the most inquisitive. He’s always scanning his surrounding with his beautiful eyes when he is not sleeping. Check out his stylist hairstyle and that cute side burn too.

A.i hopes the best for every newborn and since there’s a ‘yi’ in Zeniq’s chinese name, we hope his potential artistic talents would benefit the world he is so keen to see. Bless you Zeniq.

Photography Andy Post-Process Andy Words Andy

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17 March 2011. What are they looking at?

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It was the evening of 17 March 2011. The venue was Thomson Medical Centre. Third time daddy, Riya holds up an iPhone and proudly showed his friends a video clip he took from the night before.

Who is in this clip that is hogging everyone’s attention? He must be very adorable.

Photography Andy Post-Process Andy Words Andy

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Sivert+Amanda: The Dance.

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They danced on their biggest night on 26.02.2011. Sivert & Amanda completed their wedding day with a dance that represents their love and passion for each other, and I was fortunate to be there to capture it.

Photography Andy Post-Process Andy Words Andy

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Passion Portraiture: He’s not an expert but he likes to play the piano.

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Do you have to be really good at something to like doing something?

Most likely you like something then you try to be good at it right? Not everyone can be a genius but everyone can enjoy what he/she likes. All you need to do is try. I know Royce did, and he enjoys it.

Photography Andy Post-Process Andy Words Andy

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Announcement: fifteen for 50 promo!

What is fifteen for 50? In short it means you get fifteen pictures for the price of just $50. Yes, fifteen pictures for only $50! (UP: 20 for $228)

What is the catch? Well… All you have to do is catch Andy (principal artist) of A.i before 31st March 2011. It is that simple. And this offer is limited to only the first 50 customers.

Why is the closing date 31 March 2011? It is because Andy will be unavailable for the duration of April as he is required for Government Service. Furthermore, he will be relocating part of his business to Thailand after April so any projects for portraiture will cease for the time when he is not in Singapore. However, where it allows, projects based in Singapore will still continue as Andy will be back in Singapore once a month.

Why such a good offer? Although mostly, A.i has so far been photographing weddings, A.i’s direction is still to make a difference with photography. It has not been easy to push through this idea of photographing people doing the things they like. This is especially when Andessen Imagery refrain from using any form of advertising from the beginning and opting to do promotion only through word of mouth. Call Andy silly but he believes in fate. Photography in itself is spiritual in the way it reflects the subject being photographed. A friend of Andy once asked him why doesn’t he go into the profession earlier and his answer was that it just isn’t time yet. I think now is the time to push this idea through thus A.i is offering fifteen for 50.

What do you get for fifteen for 50? For $50, you get fifteen pictures, high resolution 4R in digital format. And for $50 you get a reflection of who you are to always remind yourself of what you love. This is the disclaimer. fifteen for 50 is photography about the things you love so that it tells the story of who you are as a person.

At the end of the promotion… with your permission, A.i would like to hold a photo gallery exhibition during the second half of 2011 so your photographs can further make a difference as inspiration to others.

All A.i need now is your participation. :) Do help spread the word around. Thank you so much!

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